Hi, I’m Caitlin! Your Partner in Organized, Confident Growth
I started The Cait Agency after realizing how many entrepreneurs were buried in the day-to-day work that keeps their business running.
I provide high-level administrative and operations support for entrepreneurs who want to grow without burning out.
I help my clients organize their systems, streamline communication, and create breathing room in their schedule — all built on trust and a deep understanding of their world.
I love being the person who makes things easier. Watching a client go from overwhelmed to confident is the most rewarding part of what I do. Whether I’m managing a calendar, refining systems, or helping an affiliate leader celebrate their team, I’m invested in the details that keep their business running smoothly — and I take that trust seriously.
What I do
EXECUTIVE & OPERATIONS SUPPORT
I provide high-level administrative and operations support that keeps your business organized and moving forward. From calendar management and billing systems to client communication and process refinement, I handle the backend so you can focus on growth and decision-making.
BEST FOR
Solopreneurs
Small Business Owners
Affiliate Leaders Who Need Trusted, Ongoing Support
EMAIL MARKETING FOR MAKE WELLNESS AFFILIATES
Flow Studio is my subscription-based service that delivers ready-to-send emails, crafted specifically for MAKE Wellness Affiliates. Each template aligns with monthly promotions with strategy and structure already built in. It’s a quick and easy way to stay consistent and connect with your audience without spending your weekends writing, scheduling, or second-guessing what to say.
BEST FOR
MAKE Wellness Affiliates Who Want Plug-and-Play Marketing Support
What my clients say
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“Working with Caitlin has been one of the greatest assets to my business and my peace of mind. She is not only my right hand in business, but also the operational heartbeat behind our multi–eight-figure organization. She’s the kind of person who elevates everyone around her and makes big goals feel achievable. Any leader or organization would be fortunate to have her on their team.”
- Andrea Olson, Founder, Rise + Well Community with MAKE Wellness | Mentor for Impact-Driven Entrepreneurs
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“Working with Caitlin is an absolute dream. She’s my right-hand woman and keeps everything running smoothly behind the scenes. She’s thorough, dependable, and incredibly creative. Caitlin’s attention to detail makes everything I do look and feel next level. I couldn’t imagine running my business without her.”
- Lindsey Isham, 1M Impact Maker Founding Affiliate, MAKE Wellness
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“If you’re lucky enough to work with Caitlin, consider yourself blessed. She’s not just a VA — she’s a game changer, a teammate, and a true extension of my business. I’m so grateful for her.”
- Laura Jasurda, 750K Mentor Founding Affiliate, MAKE Wellness
CALLING ALL MAKE WELLNESS AFFILIATES!
If you’re tired of staring at a blank screen every time a new promo drops, Flow Studio was made for you. I create ready-to-send emails that match MAKE’s monthly launches, so you can show up for your customers consistently — without the stress of figuring out what to say or when to say it.